Wednesday, 10 September 2008

Gucci by Lynch

I saw the newest Gucci adverts, which have started showing again and
thought it was ridiculous that someone could rip off Lynch that
blatantly - until I realised it was the man himself.

It's no secret he's done aftershave adverts before for Opium and
Calvin Klein 'Obsession'. His mind boggling, twisted 30 second ads are
true genius. They're made even better because he's helping to sell
fragrance which is such a subjective and seductive product.

I don't think there is a product which relies so heavily on perception and
Lynch is a master of creating moments that not only haunt you but
reverberate in coolness.

Look how crazy his hand are?

Check out the full version of this post at the Guardian blog

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