Wednesday, 30 July 2008
Nike Air Stab
Nike have a pretty decent record when it comes to marketing. They work with top athletes and build up the brand around actual talent. Tiger Woods, Roger Federer, Theirry Henry and of course Michael 'Air' Jordan are the most obvious examples.
But someone over at Nike HQ has had one too many disco buiscuits and decided to jump on the knife crime bandwagon by naming their latest range 'pocketknife'.
That's right less than a year since they had to withdraw their Nike Air Stab range, they've decided to cut the ambiguity and get right to the weapon of choice for UK hoodlums.
Here's a picture of the offending trainer - to top it off it looks like something a new age raver would wear.